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Steve Hall did not set out to build cat trees and a
cat tree business. He sort of stumbled into it, but
like the cats who so love his trees, he certainly
landed feet first!
Steve was just another white collar workforce
associate in Atlanta in 2000. But then a friend of
his bought a cat tree at a cat show. That's when
everything changed.
"A friend of mine went to a cat show and bought a
tall cat tree for her feline friends. She was so
enthusiastic when she mentioned the purchase to me
that I was excited to see it. But the next time I
visited her house, there was no tree to be seen.
Upon inquiring about it, I learned that she thought
the tree very unattractive and had it hidden in a
spare bedroom for the cats to play on. I couldn't
understand the logic behind it, because surely the
fun of owning a cat tree should be watching the
frolicking felines having a good time climbing it,"
exclaims Steve.
The next day, Steve set out on a mission. He went to
an area where he knew there had just been some
hardwood trees bulldozed for building purposes. He
took his chainsaw and cut some of the nicest wood he
was able to find. He then went to Dalton and found
some beautifully colored, thick carpet. Next, he
took his supplies down to his basement where, always
having been rather handy, Steve had a full workshop
laid out. He hammered, sawed, nailed, sanded,
bunched, gathered and stapled until he had a rough
prototype of what promised to be a beautiful cat
tree - one anyone would be proud to display in the
living room!
After a few more attempts, Steve had a beautiful
product to offer. His friend loved the gift so much,
not only did she display it in her living room, but
she told others about Steve's beautiful,
custom-designed cat tree. After seeing what all of
her fuss was about, her friends asked Steve to build
trees for them too.
It was not long before Steve had left his full-time,
white collar job for a basement workshop converted
to store a wood yard's supply of cut timbers and
rolls of the finest carpets. He now spends all of
his time building custom-designed trees for sale.
"The demand has been incredible. Never would I have
imagined building cat trees for a living!"
And Steve and all of the felines who were lucky
enough to own one of his cat trees lived happily
ever after.
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